‘Clarity’ is about clear thinking – with notes of bitter orange, warming ginger and cardamom.
‘Fortitude’ is a powerful formula containing ylang ylang, cedarwood and geranium to encourage confidence. The range consists of perfume oils to put on your wrists, temples or behind your ears bath and shower elixirs that disperse into beautiful milks you can soak in and candles that allow you to inhale the aromatic benefits all around your home or office. Technically they’re very sophisticated formulations with up to 19 essential oils, and each blend has up to four base oils. These very complex aromatic formulations have taken five years to develop. Life Elixirs is designed to work in synchronicity with this, delivering a direct effect on our emotions, breathing and sleep patterns, and of course the body’s largest organ: the skin. The olfactory system is connected to every hormonal pathway in our body.
Bath and body works kaleidoscope skin#
Most people don’t make the connection between skin health and the breath and a good night’s sleep. They harness the power of natural aromatics –Ī concept that lies at the heart of Elemis, and has done since we first launched the company 27 years ago. The five Life Elixir blends are designed to create both an emotional and a physical response. Our new Life Elixirs are a modern take on aromatherapy. What’s the philosophy behind the products? We have a lot of ingredients grown exclusively for us for example, Night Scented Stock, found in our newest formula out later this year, which is grown for us by farmers on the east coast of England. It’s a unique Mediterranean algae with outstanding anti-ageing benefits – it’s unicellular, which means it closely resembles the structure of the skin. Our amazing seaweed, Padina Pavonica, found across our Pro-Collagen line, is harvested for us off the south coast of France. We’re a British company that sources extracts from all over the world. Our product innovations are being driven by consumers’ ever-changing needs and skincare demands, and we’re continuing to push the boundaries with our premium formulations and textures. It’s one of our best-selling skincare ranges, and has received multiple industry awards. In 2016, we launched our most significant skincare range since Pro-Collagen – the Biotec Energising Skincare System – a highly active, clinically-proven formula to give skin cells a kick-start. The 5-in-1 technologies work in perfect synergy with the skin’s natural bio-electric field for instantly visible results. In 2014, we launched eight Biotec Facials – a fusion of touch and technology using high-potency actives. We push the boundaries of innovation to get the best clinical results, so we’re totally confident each product and treatment does exactly what it’s proven to. We invest heavily in clinical trials, not just focus groups. We set out to create a brand where the science of nature meets the science of the skin. It’s a place where they learn an in-depth understanding of skin and skincare, and leave having totally fallen in love with the brand. We’ve just opened our new ‘Academy of Excellence’ in London, offering structured training, where therapists learn to be both lifestyle advisers and business people.
We’ve always been committed to skincare education – for both therapists and customers – and we’ve never wavered from that concept. We introduced Elemis as a whole lifestyle concept, educating consumers on how they could change the look and health of their skin through the right skincare regime and lifestyle. Skincare back then was mostly seen as topical, with moisturisers being the primary products. When we launched in 1990, we introduced a big concept into the market. Elemis launch its groundbreaking aromatic oils rangeĪfter 27 years with Elemis, what do you feel has contributed to the company’s enduring success?
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